Adidas Promotes Adicolor Brand with an Interactive Game Featuring Rapper 2 Chainz
Adidas has partnered with Champs Sports to promote the classic-style line branded Adicolor with an interactive game. The game is designed with a retro 90s influence. Atlanta-based rapper 2 Chainz is the protagonist of the game.The Adidas brand has been a pioneer in positioning its products with Gen Y hip-hop culture. Ever since the days of Beastie Boys and Run DMC, Adidas apparel and footwear have appeared organically to the youth of America. 2 Chainz is the new face for Adicolor with distribution through Champs Sports. He first appeared in a Web spot for the line and is also involved in promotional events.